OKAY, OKAY… WHAT’S YOUR PROCESS… HOW DO YOU DO IT?
We have developed a seamless, smart and unified content distribution strategy that generates results and sales across all online marketing channels. No matter where you are in your business strategy we can create a plan that fits right in to your business logic. It’s easy to understand, you can check in on it at any time and it provides powerful insight on what people are looking for, clicking on and sharing with their friends and colleagues. We help you adapt and identify new markets and new income streams.
Our approach and process drives traffic, conversions, leads, sales and continuous email campaigns. We do this by following our proven process:
Proper Formatting for Web and Mobile.
Building a website is only half the battle. It has to be accessible on any device, look good and work properly. Many times people build beautiful websites but are completely blind to search engines, lack proper messaging that clearly defines what you are trying to sell and only works on a laptop or desktop computer. We organize your site in a way that search engines know exactly who you, why you are different from your competition and is ready for mobile and tablet visitors.
QUICK TIP: Google is going to start penalizing companies for not having a mobile optimized version of their website.
Keyword and Copy – Keywords, Copy and a CUP
We review all the competitors and keywords surrounding your product or service, build keyword specific paragraphs and content about your company that generate traffic, then set up a dashboard (CUP) so you can see everything we are doing on a weekly basis. This dashboard or CUP, will let you with one click and sip of coffee, see what is happening with your company online.
SEO, Social and Content Marketing
We then create content surrounding your brand, product or services and place them throughout the Internet where people are actually looking for your product or service.
QUICK TIP: By optimizing for many different channels, you can have better success getting your company and on the first page of search engines with videos, images and slideshows.
Similar to above, but we understand what search social and your audience are looking for and wanting to read. We create custom content for your blog and do continuous updates replete with images, videos, slideshows, eBooks and other mediums to attract a customer.
As traffic and conversion grow, we then define specific campaigns to get people to sign up and give you their name and emails so you can continue to stay in contact with them. Your audience came to your site for a reason, let’s give them something to remember you by and in exchange, ask them for their contact information so you can continue to stay in touch with them.
As your customer base grows, your lists of people are going to become more difficult to manage. We handle the process of lead gen, conversion methods and email acquisition campaigns. Then we take those lists and build Newsletters and email campaigns that are meaningful and valuable to the consumer. This process provides information and brand recognition and sales.
As your company continues to grow you are going to want to know who is saying good things about you and be able to communicate and respond to them via email, social media and your website. More importantly, you need to know when something negative is being said. The ability to respond to negative comments and results that appear online via social or search are actually more important. Being able to address negative comments makes it much easier to convert that negative situation into a positive experience. As an established or growing company, it’s how you react and handle these situations. We are consistently watching out for your brand and helping turn all these situations into continued positive experiences.
Pay Per Click (PPC) Campaigns
When it comes to paying for advertising online you have to identify the best places to advertise that resonate with your customer base. Our process and experience help identify those areas that your customers are visiting. We start with low budgets and spot test in various mediums. One of our best qualities is finding emerging markets with proper demographics.
QUICK TIP: Google remarketing is powerful and you don’t have to pay for it to start collecting data. Make sure you have the code on your website now so when you start paying for AdWords, you already have customers to market to instantly.